Storefront Commerce turns Dynamics 365 Business Central into a native eCommerce platform — products, pricing, customers, and orders in one system, not two.
Every business arrives differently. Select your scenario to see exactly what's involved.
You have BC running. You want to launch an online store or customer portal without adding a third system.
See your pathYou're moving to Business Central and want eCommerce built in from day one, not retrofitted later.
See your pathYou sell to trade accounts. You need account pricing, credit terms, salesperson tools, and reorder capability.
See your pathYou're running Shopify or WooCommerce with a BC sync. The sync breaks. You want one system, not two.
See your pathBuilt on Business Central. Hosted on Azure. No sync layer, no data silos, no third system to manage.
Customers register online, upload KYC and onboarding documents, and go live without a phone call. Account balances, credit limits, and payment terms from BC — all visible in their account.
Customers see pricing set for their account or group the moment they sign in. Always the best price. No manual quote requests, no price list confusion.
Past purchases automatically appear as favourites. Bookmarks let customers save items for later. Reordering takes seconds — no searching, no re-entering details.
Universal search across item descriptions, codes, categories, and brands with autocomplete. Attribute-based filters populated automatically from your BC item data.
Real-time stock on hand from your BC inventory locations. Configurable display: show quantity, show an "In Stock" label, or show lead time and back-order messaging.
Voucher codes, customer PO reference, order notes, delivery address, and payment method — all at checkout. Every order flows directly into Business Central the moment it's confirmed.
Products, stock, pricing, customers, and orders all live in Business Central. Nothing duplicates. Nothing drifts. No sync layer to set up or break.
Six pricing tiers: guest, all-customer, promotional, customer group, promotion group, and per-customer. Quantity breaks. Best-price logic always shows the lowest qualifying price.
Create voucher campaigns in minutes — percentage or fixed amount. Issue serialised codes to specific customer segments from the BC Customer List. Redemptions tracked per customer.
Publish and unpublish items directly from the BC Commerce Items list. Categories and department hierarchy driven from BC item categories. Variants, components, and related items all surfaced per product.
Configurable shipping agent services and selectable delivery methods. Post code-based surcharges (fixed or % of order). Minimum order thresholds — all without touching code.
Orders, quotes, and blanket (contract) orders all supported. Full order history with lifecycle status — from placement to delivery. Customers view, print, and copy any order directly from their account.
Internal staff sign in and place orders on behalf of their customers — no BC Customer Card required for staff accounts. A built-in support channel that keeps the sales team in control.
Order confirmations, account activations, payment receipts, and reminder emails sent automatically via Azure Communication Services. Every customer-facing store event that requires an email is covered — no third-party ESP needed.
Every transactional email is fully customisable in the built-in MJML email designer — brand colours, layout, and content. No developer required. Store admins edit and publish templates directly from the admin without touching code.
Configurable currency list. Customers switch transaction currency per session. Prices displayed in the customer's preferred currency.
Mix & Match Promotions - coming soon.
Customer Statements & Payments against Statement lines - coming soon.
A structured setup from BC app install to live store — Azure, Entra ID, email, pricing, catalogue, and first pages. A focused BC extension, not a full platform project.
Drag-and-drop visual page designer, MJML email designer, and form builder built in. Store admins own their content day-to-day — no support tickets for copy changes.
Azure App Service · Entra ID · Blob Storage · Communication Services · Application Insights. 99.9% uptime. No separate infrastructure decisions — it's all included.
Images, videos, documents, CSS, JavaScript, meta tags, analytics scripts, and consent logs — all managed from one admin panel. No FTP, no file server access required.
Upload your own Bootstrap theme or custom CSS. Responsive and mobile-first. SEO meta tags, sitemap.xml, robots.txt, Google Tag Manager, and Google Analytics all configurable — no code changes needed.
Custom JavaScript, embedded analytics and chat scripts, custom form builder, BC On-Premise (WSAK) and Online (OAuth) both supported. The platform gets out of your way.
Everything you need already wired in — no extra platforms, no extra licences.
Online and On-Premise. Live product, pricing, inventory, customer, and order data.
App Service · Blob Storage · Communication Services · Entra ID · Application Insights.
PayFast · Netcash · PayGate · Payflex · EFT/Bank Transfer. Additional providers available on request.
Google Tag Manager · Google Analytics. Embed any analytics or chat script via asset containers.
Shopify and WooCommerce connectors sync data between two systems. Storefront Commerce has no sync layer — Business Central is the source and the store. Nothing to break, nothing to reconcile.
Pricing, customers, stock, and orders managed in the ERP your team already knows. No double-entry, no reconciliation, no drift between systems.
Structured implementation from BC setup to live store. This is a focused BC extension — not a full platform deployment project.
Implemented and supported by Braintree, Microsoft's Business Central partner. Expert support across the full BC ecosystem — ERP and eCommerce together.
Distributors, wholesalers, and specialist suppliers using Storefront Commerce to run their BC-powered online store.
Leading healthcare solutions provider running eCommerce operations on Storefront Commerce with Business Central.
Industrial solutions company with an integrated portal and dealer network powered by Storefront Commerce.
Hardware & tools sales and distribution — orders flowing directly from storefront into Business Central.
Specialist supplier of leading brands to the commercial print, 3D print, barcoding, and labelling sectors.
Retail sales and distribution with a Storefront Commerce-powered online channel integrated with BC.
Storefront Commerce is one part of a complete Business Central ecosystem. Every layer works together — no gaps, no disconnected tools.
Synchronises BC product master data, pricing, and stock levels to Shopify. Orders and payments import back into BC for fulfilment. Supports B2C storefronts and Shopify B2B company accounts.
Synchronises BC product master data, pricing, and stock levels to any number of WooCommerce websites. Imports e-commerce orders, related payments, and returns into BC for fulfilment.
Comprehensive eCommerce, PIM, DAM, and CMS platform with a native BC connector. Suited to complex catalogue, rich content management, and large-scale B2B self-service portals.
| Storefront Commerce | Shopify Connector | WooCommerce Connector | DynamicsWeb | |
|---|---|---|---|---|
| Architecture | Native — no sync | Sync layer | Sync layer | Sync layer |
| Pricing source | Live from BC | Scheduled sync | Scheduled sync | Scheduled sync |
| Separate catalogue | No | Yes | Yes | Yes (PIM) |
| B2B pricing | 6 tiers native | B2B markets | Plugin-based | Full B2B portal |
| Best for | BC-first, no sync | Existing Shopify | Existing WordPress | Complex content / PIM |
Storefront Commerce is the eCommerce layer of the Braintree BC stack — built to sit directly on Business Central, not alongside it.
Storefront Commerce sits inside the Microsoft stack — not connected to it. ERP, eCommerce, collaboration, analytics, and AI run on one platform, one identity, and one cloud.
One identity · One analytics platform · One AI layer · One cloud
Microsoft Copilot is not a bolt-on — it is embedded in Business Central. Agents process emails and documents autonomously inside BC, while Microsoft Graph surfaces your ERP data across every M365 tool your team already uses.
Reads incoming order emails, extracts line items and delivery details, and creates fully populated BC sales orders — without manual entry. Orders flow from inbox to ERP in minutes.
Processes vendor invoice emails end-to-end — reads the document, matches to the purchase order, posts the payable, and routes exceptions. AP without manual data entry.
The BC AI Development Toolkit lets you build domain-specific autonomous agents in AL — agents that understand your processes, take actions in BC, and hand off exceptions to your team.
AI matches bank statement lines to BC ledger entries. Suggestions are presented for review — the accountant approves, not reworks.
Learn more →Generate marketing copy for BC item cards in one click. Content is drafted by Copilot and edited by your team — no blank page, no external copywriter.
Learn more →Ask in plain language: "show me overdue invoices for Cape Town customers" or "which items are below reorder point." No filters, no reports, no training.
Learn more →AI-assisted product descriptions published directly from BC to your store. Content your team creates in BC is the content your customers see — no duplication.
Learn more →
Microsoft Graph is the connective layer for your organisation's digital workspace. It links people, documents, conversations, and calendars so Copilot delivers insights grounded in real business context — not just generated text. Business Central is a first-class Graph service, meaning your ERP data surfaces natively in Teams, Outlook, and every M365 surface your team uses every day.
Copilot knows which project a document belongs to, who owns it, and what decisions were made in related meetings — because Graph connects it all.
Graph respects Microsoft Entra identity and permissions — sensitive data stays protected. Responses are both relevant and compliant.
Instead of searching across disconnected systems, Graph provides a single, consistent way to access all organisational data — including BC.
Azure Uptime Guarantee
Pricing Tiers — Best Price Always
Average Go-Live
Payment Gateways
Join businesses already using Storefront Commerce to run their BC-powered eCommerce operation — without adding a third system.